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Appearance attributes store physical measurements and style preferences that are relevant to retail personalisation. These are distinct from custom attributes in that they follow a standardised schema designed for retail use cases.

Available appearance fields

Sizing

FieldDescription
size_topTop size (e.g., S, M, L, 8, 10, 12)
size_pantPant/trouser size
size_shoeShoe size
size_jacketCasual jacket size
size_hatHat size
size_cupBra cup size
size_formal_jacketFormal jacket size
size_formal_jacket_lengthFormal jacket length
size_formal_shirtFormal shirt size
size_formal_shirt_fitFormal shirt fit type
size_formal_trouserFormal trouser size
size_formal_trouser_dropTrouser drop
size_formal_trouser_legTrouser leg length
size_type_ageAge-based sizing (e.g., kids sizes)
size_type_regionRegional sizing standard (AU, UK, US, EU)

Measurements

FieldDescription
measurement_heightHeight in cm
measurement_weightWeight in kg
measurement_chestChest measurement
measurement_bustBust measurement
measurement_waistWaist measurement
measurement_hipHip measurement
measurement_armArm length (outside)
measurement_arm_insideArm length (inside)
measurement_shouldersShoulder width
measurement_neckNeck circumference
measurement_neck_to_wristNeck to wrist measurement
measurement_leg_insideInside leg length
measurement_leg_outsideOutside leg length
measurement_foot_lengthFoot length for shoes
measurement_headHead circumference

Physical attributes

FieldDescription
hair_colourHair colour
hair_lengthHair length
shape_bodyBody shape description
shape_faceFace shape
skin_typeSkin type (for beauty/skincare brands)

Use cases

Appearance attributes power personalised experiences like:
  • Size-filtered product recommendations
  • Staff-guided styling with accurate size information in Clienteling
  • Personalised email content with size-relevant product suggestions
  • Fitting room preparation for known customers