Appearance Attributes

Appearance attributes store physical measurements and style preferences that are relevant to retail personalisation. These are distinct from custom attributes in that they follow a standardised schema designed for retail use cases.

Available appearance fields

Sizing

Field	Description
`size_top`	Top size (e.g., S, M, L, 8, 10, 12)
`size_pant`	Pant/trouser size
`size_shoe`	Shoe size
`size_jacket`	Casual jacket size
`size_hat`	Hat size
`size_cup`	Bra cup size
`size_formal_jacket`	Formal jacket size
`size_formal_jacket_length`	Formal jacket length
`size_formal_shirt`	Formal shirt size
`size_formal_shirt_fit`	Formal shirt fit type
`size_formal_trouser`	Formal trouser size
`size_formal_trouser_drop`	Trouser drop
`size_formal_trouser_leg`	Trouser leg length
`size_type_age`	Age-based sizing (e.g., kids sizes)
`size_type_region`	Regional sizing standard (AU, UK, US, EU)

Measurements

Field	Description
`measurement_height`	Height in cm
`measurement_weight`	Weight in kg
`measurement_chest`	Chest measurement
`measurement_bust`	Bust measurement
`measurement_waist`	Waist measurement
`measurement_hip`	Hip measurement
`measurement_arm`	Arm length (outside)
`measurement_arm_inside`	Arm length (inside)
`measurement_shoulders`	Shoulder width
`measurement_neck`	Neck circumference
`measurement_neck_to_wrist`	Neck to wrist measurement
`measurement_leg_inside`	Inside leg length
`measurement_leg_outside`	Outside leg length
`measurement_foot_length`	Foot length for shoes
`measurement_head`	Head circumference

Physical attributes

Field	Description
`hair_colour`	Hair colour
`hair_length`	Hair length
`shape_body`	Body shape description
`shape_face`	Face shape
`skin_type`	Skin type (for beauty/skincare brands)

Use cases

Appearance attributes power personalised experiences like:

Size-filtered product recommendations
Staff-guided styling with accurate size information in Clienteling
Personalised email content with size-relevant product suggestions
Fitting room preparation for known customers

Comms Preferences Custom Attributes

⌘I

Platform

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Commerce

Incentives

Visits

Lists

Feedback

Organisations

Extensions

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Groups

Automation

Appearance Attributes

Available appearance fields

Sizing

Measurements

Physical attributes

Use cases

​Available appearance fields

​Sizing

​Measurements

​Physical attributes

​Use cases

​Related

Available appearance fields

Sizing

Measurements

Physical attributes

Use cases

Related