CSAT (Customer Satisfaction Score) is a metric designed to measure customer satisfaction directly after a specific interaction, transaction, or service experience.Documentation Index
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How CSAT works in Omneo
CSAT surveys typically ask a single question: “How satisfied were you with [specific interaction]?” on a scale (e.g., 1–5 or 1–10). The CSAT score is calculated as the percentage of respondents who gave a positive rating. In Omneo, CSAT scores are captured as Rating records linked to a customer profile. This allows brands to:- Track satisfaction trends per customer over time
- Include CSAT data in profile aggregations and reaction conditions
- Segment customers by satisfaction level for personalised follow-up
When to use CSAT
CSAT is best used to measure satisfaction with a specific touchpoint — immediately after:- A purchase transaction (was the experience positive?)
- An in-store consultation or service appointment
- A customer service interaction
- A product delivery or return
CSAT in reactions
CSAT submission events can trigger reactions — for example:- A low CSAT score triggers a customer service notification
- A high CSAT score triggers an invitation to leave a public review
Ratings API
CSAT scores are stored as Rating records via the Ratings API. See the API reference for field details.Content needed: CSAT survey configuration guide and integration with survey platforms.