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Product Ratings allow customers to rate and review specific products they have purchased. In Omneo, product ratings are stored as Rating records linked to both the customer profile and the product, enabling personalised experiences based on known product sentiment.

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How product ratings work

When a customer submits a rating for a product, Omneo stores:
  • The rating value (e.g., 1-5 stars)
  • The product reference
  • The profile that submitted the rating
  • Optional review text
  • The timestamp
This data can be used to:
  • Populate liked/disliked product sets on the customer profile
  • Drive personalised product recommendations (surface products similar to highly-rated purchases)
  • Power staff-assisted styling (Clienteling shows product sentiment data)
  • Feed into product performance analytics

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Liked and disliked products

Omneo supports a simple “liked / disliked” product sentiment model separate from explicit star ratings. Customers can like or dislike products in their purchase history or browse feed. These signals are stored against the profile and accessible in Clienteling and via the API.

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Ratings in Profile Portal

Profile Portal can surface a customer’s product purchase history with the option to rate items. This creates a passive data collection loop that enriches profiles over time without requiring active survey participation.