Incentive Targets

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How incentive targets work

1. An incentive event occurs (e.g., a reward is issued to a profile)
2. A reaction fires on that event
3. The reaction’s target.send action triggers the configured Target
4. The Target builds a Twig-templated JSON payload from the event context
5. The payload is sent to the configured endpoint (your comms platform)
6. Your comms platform receives the structured data and sends the appropriate customer notification

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Common incentive notification scenarios

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Target template example

{
  "profile": {
    "email": "{{ email }}",
    "first_name": "{{ first_name }}"
  },
  "reward": {
    "id": "{{ reward.id }}",
    "amount": "{{ reward.amount }}",
    "expires_at": "{{ reward.expires_at }}"
  }
}

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Targets vs Webhooks