What lists are used for
| Use case | Description |
|---|---|
| Wishlists | Products a customer wants to purchase in the future |
| Gift registries | Products a customer wants as gifts (wedding registry, baby shower) |
| Style guides | Curated collections a customer has built with staff |
| ”New to you” | System-generated lists of products the customer hasn’t seen before |
Key characteristics
- Lists are linked to a known customer profile
- Lists can be viewed and edited from both online (Profile Portal, SDK) and in-store (Clienteling) surfaces
- Lists can be shared: generating a shareable link for gift registries
- Lists support custom fields for brand-specific metadata per list item
- A customer can have multiple lists of different types simultaneously
List structure
A list contains:- List metadata: name, type, notes, privacy settings, expiry
- List items: individual product references with quantity, notes, and status
- Custom fields: brand-defined additional data per list or per item
- Reservations: items that have been reserved for purchase
How lists work in-store
Staff using Clienteling can view a customer’s lists, add items during a consultation, and mark items as purchased. This creates a continuous handoff between what a customer saved online and what happens in store.List definitions
List types are configured as List Definitions: templates that define the structure and rules for a particular list type. See List Definitions for details.List Definitions
Configure list types and their rules.
New to You
System-generated personalised product recommendations.