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Lists in Omneo allow customers to create personalised product catalogues linked to their profile. Lists bridge the gap between online browsing and in-store shopping, enabling staff to see what a customer has saved and customers to access their lists from any touchpoint.

What lists are used for

Use caseDescription
WishlistsProducts a customer wants to purchase in the future
Gift registriesProducts a customer wants as gifts (wedding registry, baby shower)
Style guidesCurated collections a customer has built with staff
”New to you”System-generated lists of products the customer hasn’t seen before

Key characteristics

  • Lists are linked to a known customer profile
  • Lists can be viewed and edited from both online (Profile Portal, SDK) and in-store (Clienteling) surfaces
  • Lists can be shared — generating a shareable link for gift registries
  • Lists support custom fields for brand-specific metadata per list item
  • A customer can have multiple lists of different types simultaneously

List structure

A list contains:
  • List metadata — name, type, notes, privacy settings, expiry
  • List items — individual product references with quantity, notes, and status
  • Custom fields — brand-defined additional data per list or per item
  • Reservations — items that have been reserved for purchase

How lists work in-store

Staff using Clienteling can view a customer’s lists, add items during a consultation, and mark items as purchased. This creates a seamless handoff between what a customer saved online and what happens in store.

List definitions

List types are configured as List Definitions — templates that define the structure and rules for a particular list type. See List Definitions for details.

List Definitions

Configure list types and their rules.

New to You

System-generated personalised product recommendations.