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A customer profile and incentive platform

Omneo is retail customer experience software that lets customers create and own a personalised profile with the brands they care about. This gives the brand a clearer understanding of each customer so they can deliver personalised service, experiences, and incentives. For too long, consumers have been treated as rows in a database. Omneo exists to change that. It’s designed for brands who want to be genuinely customer-centric: knowing each customer by name, understanding their history, and being able to pick up where they left off at every interaction.

What Omneo does

Omneo sits at the intersection of a Customer Data Platform (CDP) and a CX engine with a retail specialisation. It gives brands:
  • A single, real-time profile for every known customer across in-store, online, and mobile
  • A full incentive engine: rewards, points, tiers, benefits, achievements, and credits
  • Commerce visibility: transactions, returns, orders, products, and locations
  • Automation via reactions, webhooks, and scheduled triggers
  • Platform surfaces including CX Manager, Clienteling, Profile Portal, and Omneo Wallet
  • Extensibility via integrations with eCommerce, POS, comms, BI, and customer service platforms

What Omneo is not

Omneo is not a marketing platform, segmentation tool, data warehouse, or traditional CRM. It is purpose-built to power the customer-facing experience and the staff who serve customers, not to replace your analytics or email marketing stack. Omneo synchronises the right data in real-time to your other CX tools so they can each perform their specific function better.

Key terminology

Next: Accessing CX Manager

Learn how to log in and navigate your Omneo instance.