Skip to main content
Communication preferences in Omneo are stored as part of the profile’s Comms Attributes. These fields capture whether a customer has opted in or out of each communication type and channel, and are synchronised in real-time to connected comms platforms.

​
Comms attribute fields

Comms attributes are grouped by channel and purpose:

​
Opt-out flags

​
Promotional opt-ins

Granular opt-in flags per channel:
  • email_promo, sms_promo, push_promo, phone_promo, post_promo
When a payload sets email_promo or sms_promo as a result of an end-user action (sign-up form, preference centre, in-app toggle, SMS keyword reply, etc.), include the corresponding *_consent_updated_at timestamp in the same request. This records when the customer actually consented and is required to satisfy GDPR, Australian Spam Act, and TCPA audit requirements. The timestamp is also synced to downstream comms platforms so their subscription state reflects the correct consent date. Do not send these timestamps for backend corrections, data migrations, or admin overrides that do not represent a fresh consent decision by the customer.

​
Category-level preferences

Fine-grained preferences for specific communication purposes (available for email, SMS, push, phone, and post):
  • _discover, product discovery and new arrivals
  • _benefits, incentive notifications and benefit alerts
  • _reminders, reminders and follow-ups
  • _account, account-related notifications
  • _bookings, appointment and booking confirmations
  • _feedback, surveys and feedback requests
  • _location, location-specific communications
  • _service, service and support communications

​
Bounce and verification flags

​
Where preferences are managed

Customers can update their preferences via:
  • Profile Portal: the customer-facing self-service surface
  • Comms platform (e.g., Klaviyo unsubscribe link): changes are synced back to Omneo
  • CX Manager: admin-level updates
  • Clienteling: in-store staff updates
Changes made in any connected system are propagated to all others in real time via webhook synchronisation. Omneo’s comms preferences model is designed to support compliant consent collection and management. The granular opt-in fields allow brands to collect category-level consent rather than a single “subscribe/unsubscribe” flag, enabling more precise compliance with email marketing regulations.

​
Opting out and suppressing a profile

To suppress a profile from all communications, set the relevant _optout flags via the API. These are respected by Omneo’s notification logic and synced in real time to connected comms platforms. For broader suppression, excluding a profile from incentive automations, imports, or operational logic, use tags or statuses as a signal. See Profile blacklist and opt-out for implementation details.