Skip to main content
Points are an abstract currency awarded to customers based on transactions or other behaviours. Unlike rewards (which are issued as fixed dollar amounts), points accumulate over time and their value is configurable by the brand.

​
Types of points

Omneo has three distinct types of points, each with different purposes:

​
Tier Points

A special class of points used exclusively to calculate Tier attain and maintain mechanics. Tier Points are earned through purchases or other configured actions and power a profile’s progression through the Tier program. Tier Points are not redeemable, they exist only to determine tier status.

​
Reward Points

Also called “Purchase Points”, earned proportionally to spend (e.g., 1spent=1point,or1 spent = 1 point, or 1 spent = 5 points). Reward Points accumulate as a balance that can be redeemed for dollar-value discounts. The conversion rate from points to dollars is brand-configured. Important: Points have an Accrue Date (when the points were earned) and an Issued At Date (when they become available to use). These may differ, for example, points from a transaction might be held until a returns window closes before being issued.

​
Other/Action Points

Brand-defined points for any other purpose. Common uses include:
  • Registering an account → X points
  • Referring a friend → X points
  • Leaving a product review → X points
  • Attending an event → X points
Other Points can be configured to power brand-specific redemption mechanics (e.g., redeeming into a frequent flyer program, a rewards store, or staff payroll rebates).

​
Point definitions

Each type of points is configured as a Point Definition in CX Manager. Definitions specify:
  • The point type (Tier, Reward, Other)
  • The earn rate ($ per point or action)
  • Whether points expire
  • The redemption value (points to dollars conversion)

​
Key characteristics

  • Points do not expire by default, but expiration can be configured
  • Points can be issued in real time when a transaction is recorded
  • Returns subtract from the point balance: which can affect tier progress
  • Points can be manually adjusted by admin users in CX Manager
  • A profile can have points across multiple point definitions simultaneously

​
Points and tiers

A common configuration uses both Tier Points and Reward Points simultaneously:
  • Tier Points drive tier progression (not redeemable)
  • Reward Points accumulate dollar value for the customer to spend
This separates the “status” mechanic from the “financial” mechanic, giving brands independent control over each.