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Extensions are the integrations that connect Omneo to the other platforms in your retail tech stack. They ensure customer data, transactions, and incentive states are synchronised in real time across every system that serves your customers and staff. Omneo is built on the principle that it should be the source of truth for customer profiles and incentives, and that every other platform should benefit from that data without needing to build their own CDP.

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Extension categories

eCommerce

Shopify, SFCC, Magento, BigCommerce, commercetools, Commerce Layer

Communications

Klaviyo, Emarsys, SFMC, Campaign Monitor, SendGrid, and more

ERP & POS

In-store point-of-sale and enterprise resource planning integrations

Customer Service

Zendesk, Gorgias

Loyalty Partners

Qantas Frequent Flyer, Corporate Invites

BI & CDP

Tableau, Domo, Qlik, data warehouse connections

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How extensions work

Most extensions operate via a combination of:
  1. API Token: a bearer token for the integration to authenticate with the Omneo API
  2. Machine User: a dedicated Omneo user account named for the integration system
  3. Webhooks: Omneo pushes events to the external system when data changes
  4. Targets: formatted payloads sent to comms platforms for notification triggers
  5. SDK/Proxy: front-end authentication and data access for customer-facing surfaces
Content needed: extension configuration architecture diagram and general setup checklist.