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Targets are configured webhook endpoints that receive formatted JSON payloads when triggered by a Reaction. Unlike standard webhooks (which send the raw Event Context), Targets use Twig templates to shape the payload into any JSON format required by the receiving system.

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How Targets work

  1. A Reaction fires on an event
  2. The Reaction’s target.send action is executed
  3. The Target retrieves the event context data
  4. The Twig template is rendered using the context data
  5. The rendered JSON is sent as an HTTP POST to the Target’s configured URL

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Target fields

FieldDescription
nameDisplay name for the target
handleMachine-readable identifier referenced in reaction actions
urlThe endpoint that receives the payload
templateA Twig-templated JSON string
descriptionOptional description
notesOptional implementation notes

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Twig templates

Target templates use the Twig templating engine. All fields available in the Event Context can be referenced using {{ variable_name }} syntax. Example template for a reward issuance notification: 
{
  "email": "{{ email }}",
  "first_name": "{{ first_name }}",
  "reward_amount": "{{ reward.amount }}",
  "reward_expiry": "{{ reward.expires_at }}",
  "reward_balance": "{{ reward_balance }}"
}
The context for this example is profile.update — so profile fields are accessed at the root level.

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Context levels

Data in the Event Context is available at different nesting levels:
  • Level 1 — Root profile fields: {{ first_name }}, {{ email }}, {{ tier_handle }}
  • Level 2 — Nested objects: {{ aggregations.spend_12m }}, {{ tier.name }}
  • Level 3 — Deeply nested: {{ attributes.comms.email_promo }}

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Common Target use cases

  • Sending a reward issuance email payload to Klaviyo
  • Triggering a tier upgrade flow in Salesforce Marketing Cloud
  • Posting a new member notification to a Slack channel
  • Calling a cloud function to sync data to a data warehouse

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Configuring Targets

Targets are managed in CX Manager under Settings → Targets, or via the Targets API. Each target must be referenced by its handle in the target.send reaction action argument. See Dev Guides: Targets in Reactions for a full walkthrough.