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Organisations in Omneo represent external entities that are linked to customer profiles. They are used for B2B, corporate, school, or employer scenarios where a group identity is relevant to the customer relationship.

What organisations represent

Common organisation types:
  • Corporate accounts: a business whose employees are linked profiles
  • Schools: students linked to their school for education-sector programs
  • Suppliers: vendors whose staff receive brand discounts
  • Clubs or associations: members of a group linked to the group entity

Organisation fields

FieldDescription
nameOrganisation display name
handleMachine-readable identifier
external_idID in an external system
typeOrganisation type/category
emailOrganisation contact email
addressOrganisation address

Profiles and organisations

Profiles are linked to organisations via Roles. A role defines the nature of the relationship between a profile and an organisation (e.g., “Employee”, “Student”, “Member”). A single profile can be linked to multiple organisations with different roles.

Use cases

  • Staff discounts for corporate partners: link employee profiles to their employer and apply a staff benefit when the organisation is verified
  • School-based programs: students linked to their school earn points or benefits for the school’s program
  • Supplier staff access: supplier employees with a verified organisation link get access to trade pricing benefits