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Omneo integrates with communications platforms to synchronise profile data, preferences, and incentive events, enabling personalised, permission-based customer communications.

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Supported platforms

Klaviyo, Emarsys, Salesforce Marketing Cloud (SFMC), Campaign Monitor, Bronto, Responsys, SendGrid, MailChimp, and others via generic webhook/Target integration.

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What comms extensions do

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Profile and preference sync

When a customer’s profile or communication preferences change in Omneo, the update is pushed to the connected comms platform in real time. This ensures that:
  • Opt-ins and opt-outs are honoured immediately
  • Profile attributes (name, birthday, tier, reward balance) are current in your comms platform
  • Segments based on Omneo data stay accurate

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Incentive notifications via Targets

Omneo’s Target system sends formatted JSON payloads to comms platform endpoints when incentive events occur. This powers:
  • Reward issuance emails (“You have $50 to spend!”)
  • Reward expiry reminders (“Your reward expires in 14 days”)
  • Tier attainment congratulations (“You’ve reached Gold tier!”)
  • Benefit notifications (“Your birthday gift is ready”)

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eReceipts

Post-purchase digital receipts are triggered via the comms extension when a transaction is created and an email address is on file.

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How comms extensions are configured

Comms integrations use a combination of:
  1. API credentials for the comms platform (list ID, API key)
  2. Omneo Targets configured with the comms platform’s API endpoint and the Twig template for each notification type
  3. Reactions that trigger the Targets on the relevant Omneo events
  4. Webhooks for real-time profile sync
Content needed: per-platform Klaviyo and SFMC setup guides with example Target templates.