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Localisation in Omneo covers how the platform handles geographic, currency, timezone, and language differences across profiles, locations, and organisations. Omneo is built for brands that operate across multiple markets and needs to represent customer data correctly regardless of where the customer is.

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Regions, countries, and states

Regions are configurable groupings of countries. They are most commonly used to represent eCommerce sites or geographic markets, but can be used to group any set of countries for incentive scoping, reporting, or segmentation. Omneo ships with a built-in database of all countries and sub-regions (states, counties, provinces) using their ISO standard names and codes. This reference data is available for use across profiles, locations, and organisations without any additional configuration.

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Profile localisation

A profile can have a default Region, with optional country and state refinements. These values can be:
  • Inherited from the location where the profile was created or last transacted
  • Set explicitly based on the customer’s address or registration details
  • Updated as the customer’s behaviour changes (for example, shopping in a different country)
Profiles, Locations, and Organisations all support full postal addresses. An address can be used to derive a profile’s country and region, or it can exist independently of the region assignment. Locations and Organisations can be assigned to a country and state, which in turn inherit the parent Region. This means a location in Victoria, Australia automatically inherits the Australia region without requiring separate configuration.

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Currencies

Every profile has a currency field (ISO 4217 format, e.g., AUD, USD, GBP). Omneo uses this to store financial values consistently across markets. Omneo maintains a daily exchange rate reference. When a transaction or order is recorded in a foreign currency, Omneo can convert the value to the tenant’s default currency for reporting. Brands can also configure fixed exchange rates to keep reporting figures consistent rather than subject to daily market movement. If no currency is set on a profile, Omneo applies the tenant’s default currency.

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Timezones

All events in Omneo are recorded in UTC. The timezone in which each event was recorded is also stored alongside it. This allows events to be reported universally (in UTC) or reconstructed from the customer’s local point of view, which is important for accurately interpreting when things like transactions, Reactions, and reminders occurred.

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Language

The Profile Portal supports language localisation, allowing the customer-facing interface to be presented in the customer’s preferred language. Omneo also partners with platforms that provide translation for other key interfaces where needed.