Adding, updating, filtering, and searching profile tags via the Omneo API.
Tags are flexible string arrays attached to profiles (and other Omneo objects like transactions, products, and interactions). They are invisible to end customers and are used to segment, filter, and annotate data for internal operational and integration purposes.
Omneo replaces spaces in tag values with hyphens. "mobile app" becomes "mobile-app". Keep this in mind when writing tags programmatically or syncing them from an external system.
Tags are replaced as a complete array. To add a tag, you must provide the full existing array plus the new tag. Sending only the new tag will overwrite all existing tags.
Track operational states ("pending-merge", "opted-out-direct-mail")
{"docsConfig":{"theme":"mint","$schema":"https://mintlify.com/docs.json","name":"Omneo API","colors":{"primary":"#FF6161","light":"#FF6161","dark":"#E04444"},"logo":{"light":"https://mintcdn.com/omneo/fFdVHCWce-qgKJ08/logo/light.svg?fit=max\u0026auto=format\u0026n=fFdVHCWce-qgKJ08\u0026q=85\u0026s=c68e59d64ae77bf2ac88c191b875b014","dark":"https://mintcdn.com/omneo/fFdVHCWce-qgKJ08/logo/dark.svg?fit=max\u0026auto=format\u0026n=fFdVHCWce-qgKJ08\u0026q=85\u0026s=800651cbcf5d77a7b130ae6928a7c590"},"favicon":"https://mintcdn.com/omneo/fFdVHCWce-qgKJ08/favicon.svg?fit=max\u0026auto=format\u0026n=fFdVHCWce-qgKJ08\u0026q=85\u0026s=7ccd4454f7329addccfd399fcdff7d7c","navbar":{"links":[{"href":"mailto:support@omneo.io","label":"Support"}],"primary":{"type":"button","label":"Get started","href":"https://docs.omneo.io/getting-started/what-is-omneo"}},"footer":{"socials":{"github":"https://github.com/omneo","linkedin":"https://linkedin.com/company/omneocx"}},"contextual":{"options":["copy","view","chatgpt","claude","perplexity","mcp","cursor","vscode"],"display":"header"},"styling":{"latex":true},"navigation":{"global":{"anchors":[{"anchor":"Website","icon":"globe","href":"https://omneo.io"}]},"pages":[]}},"deployment":{"deploymentMetadataValue":{"subdomain":"omneo","hasAudioNarration":false,"actualSubdomain":"omneo","customDomains":["docs.omneo.io"],"gitSource":{"type":"github","owner":"omneo","repo":"omneo-docs","deployBranch":"main","contentDirectory":"","isPrivate":true,"mountPath":"","label":""},"chroma":{"liveDeploymentHistoryId":"6ae284fb869b557826a233be","collectionId":"85873b5f-85c2-4c0f-90dd-c9745b35de39","schemaVersion":"v3","latestBuiltDeploymentHistoryId":"6ae284fb869b557826a233be"},"entitlements":{"AI_CHAT":{"status":"ENABLED"},"WEB_MCP":{"status":"ENABLED"},"NARRATION":{"status":"ENABLED"}},"buildId":"6ae284fb869b557826a233be","clientVersion":"0.0.4074","searchFilterCounts":[{"language":"default","tag":"API Reference","count":690},{"language":"default","tag":"Commerce","count":167},{"language":"default","tag":"Incentives","count":142},{"language":"default","tag":"Profiles","count":100},{"language":"default","tag":"Extensions","count":82},{"language":"default","tag":"Developers","count":78},{"language":"default","tag":"Configuration","count":73},{"language":"default","tag":"Concepts","count":62},{"language":"default","tag":"Reactions","count":54},{"language":"default","tag":"Platform","count":47}]},"assistantConfig":{"enableAskAiButton":false,"enableStarterQuestions":false,"enableContextualStarterQuestions":false,"enableAskAiSearchBar":true,"deflection":{"enabled":true,"email":"support@omneo.io"}},"basePath":"","hasChatPermissions":true,"hasWebMcpPermissions":true,"toggles":[{"name":"kill-isr","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"agent-mintlify-slack","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"agent-integrations-settings","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"rbac-expansion","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"automations-pr-grouping","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"custom-prefix","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"analytics-v7","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"user-flows-analytics","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"no-publish-flow","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-onboarding","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"llms-txt-v2","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"snapshot-serving-live","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"stripTemperatureMiddleware","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"support-platform-pylon-zendesk","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"snapshot-serving","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"instant-rollback","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"granular-notifications-server","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"granular-notifications","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"automations-fable","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"fixed-ai-action-pricing","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"automation-resolve-merge-conflict","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"scoped-publishing","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"mintql","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"page-level-analytics","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"editor-version-history-v2","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"billing-page-v2","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"full-page-search","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workspace-projects","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"assistant-v5","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"fork-pr-previews","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"revalidation-jwt","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"vite-origin","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-sso-scim","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"hobby-abuse-scan","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"dashboard-inbox","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-signup","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"turbopuffer-dual-write","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-enabled","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"approve-review-flow","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"sso-setup-deadline-banner","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"turbopuffer-serve","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"live-agents","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"comment-mode","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false}],"googleFontsInlined":false},"customCss":[],"page":{"pagePath":"dev-guides/profiles/tags","slug":"/dev-guides/profiles/tags","pageMetadata":{"title":"Tags","description":"Adding, updating, filtering, and searching profile tags via the Omneo API.","href":"/dev-guides/profiles/tags"},"description":{"compiledSource":"\"use strict\";\nconst {jsx: _jsx} = arguments[0];\nconst {useMDXComponents: _provideComponents} = arguments[0];\nfunction _createMdxContent(props) {\n const _components = {\n p: \"p\",\n ..._provideComponents(),\n ...props.components\n };\n return _jsx(_components.p, {\n children: \"Adding, updating, filtering, and searching profile tags via the Omneo API.\"\n });\n}\nfunction MDXContent(props = {}) {\n const {wrapper: MDXLayout} = {\n ..._provideComponents(),\n ...props.components\n };\n return MDXLayout ? _jsx(MDXLayout, {\n ...props,\n children: _jsx(_createMdxContent, {\n ...props\n })\n }) : _createMdxContent(props);\n}\nreturn {\n default: MDXContent\n};\n","frontmatter":{},"scope":{}},"pageType":"default","mdx":{"mdxSource":{"compiledSource":"\"use strict\";const{Fragment:_Fragment,jsx:_jsx,jsxs:_jsxs}=arguments[0];const{useMDXComponents:_provideComponents}=arguments[0];function _createMdxContent(props){const _components={code:`code`,li:`li`,p:`p`,pre:`pre`,span:`span`,tbody:`tbody`,td:`td`,th:`th`,thead:`thead`,tr:`tr`,ul:`ul`,..._provideComponents(),...props.components},{CodeBlock,Heading,Table,Warning}=_components;if(!CodeBlock)_missingMdxReference(`CodeBlock`,true);if(!Heading)_missingMdxReference(`Heading`,true);if(!Table)_missingMdxReference(`Table`,true);if(!Warning)_missingMdxReference(`Warning`,true);return _jsxs(_Fragment,{children:[_jsx(_components.p,{children:`Tags are flexible string arrays attached to profiles (and other Omneo objects like transactions, products, and interactions). They are invisible to end customers and are used to segment, filter, and annotate data for internal operational and integration purposes.`}),`\n`,_jsx(Heading,{level:`2`,id:`tag-formatting`,children:`Tag formatting`}),`\n`,_jsxs(_components.p,{children:[`Omneo replaces spaces in tag values with hyphens. `,_jsx(_components.code,{children:`\"mobile app\"`}),` becomes `,_jsx(_components.code,{children:`\"mobile-app\"`}),`. Keep this in mind when writing tags programmatically or syncing them from an external system.`]}),`\n`,_jsx(Heading,{level:`2`,id:`adding-tags-when-creating-a-profile`,children:`Adding tags when creating a profile`}),`\n`,_jsxs(_components.p,{children:[`Pass a `,_jsx(_components.code,{children:`tags`}),` array in the create profile request body:`]}),`\n`,_jsx(CodeBlock,{filename:``,numberOfLines:`9`,language:`shellscript`,children:_jsx(_components.pre,{className:`shiki shiki-themes github-light-default dark-plus`,style:{backgroundColor:`#ffffff`,\"--shiki-dark-bg\":`#0B0C0E`,color:`#1f2328`,\"--shiki-dark\":`#D4D4D4`},language:`shellscript`,children:_jsxs(_components.code,{language:`shellscript`,numberOfLines:`9`,children:[_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#953800`,\"--shiki-dark\":`#DCDCAA`},children:`curl`}),_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -X`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` POST`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` https://api.[tenant].getomneo.com/api/v3/profiles`}),_jsx(_components.span,{style:{color:`#CF222E`,\"--shiki-dark\":`#D7BA7D`},children:` \\\\`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -H`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:' \"Authorization: Bearer ${'}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#9CDCFE`},children:`TOKEN`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`}\"`}),_jsx(_components.span,{style:{color:`#CF222E`,\"--shiki-dark\":`#D7BA7D`},children:` \\\\`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -H`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"Content-Type: application/json\"`}),_jsx(_components.span,{style:{color:`#CF222E`,\"--shiki-dark\":`#D7BA7D`},children:` \\\\`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -d`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` '{`})]}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"first_name\": \"Jane\",`})}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"last_name\": \"Smith\",`})}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"email\": \"jane@example.com\",`})}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"tags\": [\"vip\", \"in-store-only\"]`})}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` }'`})}),`\n`]})})}),`\n`,_jsx(Heading,{level:`2`,id:`updating-tags-on-an-existing-profile`,children:`Updating tags on an existing profile`}),`\n`,_jsx(Warning,{children:_jsx(_components.p,{children:`Tags are replaced as a complete array. To add a tag, you must provide the full existing array plus the new tag. Sending only the new tag will overwrite all existing tags.`})}),`\n`,_jsx(CodeBlock,{filename:``,numberOfLines:`6`,language:`shellscript`,children:_jsx(_components.pre,{className:`shiki shiki-themes github-light-default dark-plus`,style:{backgroundColor:`#ffffff`,\"--shiki-dark-bg\":`#0B0C0E`,color:`#1f2328`,\"--shiki-dark\":`#D4D4D4`},language:`shellscript`,children:_jsxs(_components.code,{language:`shellscript`,numberOfLines:`6`,children:[_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#953800`,\"--shiki-dark\":`#DCDCAA`},children:`curl`}),_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -X`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` PUT`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` https://api.[tenant].getomneo.com/api/v3/profiles/{profileId}`}),_jsx(_components.span,{style:{color:`#CF222E`,\"--shiki-dark\":`#D7BA7D`},children:` \\\\`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -H`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:' \"Authorization: Bearer ${'}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#9CDCFE`},children:`TOKEN`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`}\"`}),_jsx(_components.span,{style:{color:`#CF222E`,\"--shiki-dark\":`#D7BA7D`},children:` \\\\`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -H`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"Content-Type: application/json\"`}),_jsx(_components.span,{style:{color:`#CF222E`,\"--shiki-dark\":`#D7BA7D`},children:` \\\\`})]}),`\n`,_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#0550AE`,\"--shiki-dark\":`#569CD6`},children:` -d`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` '{`})]}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` \"tags\": [\"vip\", \"in-store-only\", \"mobile-app\"]`})}),`\n`,_jsx(_components.span,{className:`line`,children:_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` }'`})}),`\n`]})})}),`\n`,_jsx(Heading,{level:`2`,id:`filtering-profiles-by-tag`,children:`Filtering profiles by tag`}),`\n`,_jsxs(_components.p,{children:[`Use the `,_jsx(_components.code,{children:`filter[tags.handle]`}),` query parameter on the browse profiles endpoint:`]}),`\n`,_jsx(CodeBlock,{filename:``,numberOfLines:`1`,language:`shellscript`,children:_jsx(_components.pre,{className:`shiki shiki-themes github-light-default dark-plus`,style:{backgroundColor:`#ffffff`,\"--shiki-dark-bg\":`#0B0C0E`,color:`#1f2328`,\"--shiki-dark\":`#D4D4D4`},language:`shellscript`,children:_jsxs(_components.code,{language:`shellscript`,numberOfLines:`1`,children:[_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#953800`,\"--shiki-dark\":`#DCDCAA`},children:`GET`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` /api/v3/profiles?filter[tags.handle]=vip`})]}),`\n`]})})}),`\n`,_jsx(_components.p,{children:`To filter by multiple tags:`}),`\n`,_jsx(CodeBlock,{filename:``,numberOfLines:`1`,language:`shellscript`,children:_jsx(_components.pre,{className:`shiki shiki-themes github-light-default dark-plus`,style:{backgroundColor:`#ffffff`,\"--shiki-dark-bg\":`#0B0C0E`,color:`#1f2328`,\"--shiki-dark\":`#D4D4D4`},language:`shellscript`,children:_jsxs(_components.code,{language:`shellscript`,numberOfLines:`1`,children:[_jsxs(_components.span,{className:`line`,children:[_jsx(_components.span,{style:{color:`#953800`,\"--shiki-dark\":`#DCDCAA`},children:`GET`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:` /api/v3/profiles?filter[tags.handle]=vip`}),_jsx(_components.span,{style:{color:`#1F2328`,\"--shiki-dark\":`#D4D4D4`},children:`\u0026`}),_jsx(_components.span,{style:{color:`#953800`,\"--shiki-dark\":`#DCDCAA`},children:`filter[tags.handle]`}),_jsx(_components.span,{style:{color:`#0A3069`,\"--shiki-dark\":`#CE9178`},children:`=mobile-app`})]}),`\n`]})})}),`\n`,_jsx(Heading,{level:`2`,id:`tags-on-other-objects`,children:`Tags on other objects`}),`\n`,_jsx(_components.p,{children:`Tags work the same way on other Omneo objects:`}),`\n`,_jsxs(Table,{children:[_jsx(_components.thead,{children:_jsxs(_components.tr,{children:[_jsx(_components.th,{children:`Object`}),_jsx(_components.th,{children:`Where to manage`})]})}),_jsxs(_components.tbody,{children:[_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`Profile`}),_jsx(_components.td,{children:`Console profile details tab, Clienteling edit profile, API`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`Transaction`}),_jsx(_components.td,{children:`Console transaction details, API`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`Product`}),_jsx(_components.td,{children:`Console product details, API`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:`Interaction`}),_jsx(_components.td,{children:`API only (viewable in Console)`})]})]})]}),`\n`,_jsx(Heading,{level:`2`,id:`common-use-cases`,children:`Common use cases`}),`\n`,_jsxs(_components.ul,{children:[`\n`,_jsxs(_components.li,{children:[`Flag profiles for manual review (`,_jsx(_components.code,{children:`\"handle-with-care\"`}),`)`]}),`\n`,_jsxs(_components.li,{children:[`Mark acquisition channel (`,_jsx(_components.code,{children:`\"instagram-campaign-2025\"`}),`)`]}),`\n`,_jsxs(_components.li,{children:[`Identify high-value customer segments (`,_jsx(_components.code,{children:`\"whale\"`}),`, `,_jsx(_components.code,{children:`\"stylist-client\"`}),`)`]}),`\n`,_jsxs(_components.li,{children:[`Track operational states (`,_jsx(_components.code,{children:`\"pending-merge\"`}),`, `,_jsx(_components.code,{children:`\"opted-out-direct-mail\"`}),`)`]}),`\n`]})]})}function MDXContent(props={}){const{wrapper:MDXLayout}={..._provideComponents(),...props.components};return MDXLayout?_jsx(MDXLayout,{...props,children:_jsx(_createMdxContent,{...props})}):_createMdxContent(props)}return{default:MDXContent};function _missingMdxReference(id,component){throw new Error(`Expected `+(component?`component`:`object`)+\" `\"+id+\"` to be defined: you likely forgot to import, pass, or provide it.\")}","frontmatter":{},"scope":{"config":{},"pageMetadata":{"title":"Tags","description":"Adding, updating, filtering, and searching profile tags via the Omneo API.","href":"/dev-guides/profiles/tags"}}},"mdxSourceWithNoJs":null},"mdxExtracts":{"tableOfContents":[{"title":"Tag formatting","slug":"tag-formatting","depth":2,"children":[]},{"title":"Adding tags when creating a profile","slug":"adding-tags-when-creating-a-profile","depth":2,"children":[]},{"title":"Updating tags on an existing profile","slug":"updating-tags-on-an-existing-profile","depth":2,"children":[]},{"title":"Filtering profiles by tag","slug":"filtering-profiles-by-tag","depth":2,"children":[]},{"title":"Tags on other objects","slug":"tags-on-other-objects","depth":2,"children":[]},{"title":"Common use cases","slug":"common-use-cases","depth":2,"children":[]}],"codeExamples":{}},"jsLinks":[],"subdomain":"omneo","siteName":"Omneo API","title":"Tags - Omneo API","navMaps":{"firstHrefInVersion":{},"firstHrefInLanguage":{}},"lastModified":"2026-10-22T23:37:05.161Z","originalFileLocation":"dev-guides/profiles/tags.mdx"},"headHtml":"\u003cscript data-mint-head>(function(){var d=document.documentElement,p=null;if(!p){try{p=localStorage.getItem(\"isDarkMode\")}catch(e){}if(p==='true')p='dark';else if(p==='false')p='light';if(p!=='light'\u0026\u0026p!=='dark'\u0026\u0026p!=='system')p=\"system\"}var r=p==='system'?(matchMedia(\"(prefers-color-scheme: dark)\").matches?'dark':'light'):p;d.classList.remove(r==='dark'?'light':'dark');d.classList.add(r);d.setAttribute(\"data-theme-preference\",p)})();\u003c/script>\u003cmeta data-mint-head name=\"description\" content=\"Adding, updating, filtering, and searching profile tags via the Omneo API.\">\u003cmeta data-mint-head name=\"application-name\" content=\"Omneo API\">\u003cmeta data-mint-head name=\"generator\" content=\"Mintlify\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"192x192\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon/android-chrome-192x192.png\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon/apple-touch-icon.png\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon/favicon-16x16.png\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon/favicon-32x32.png\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"shortcut icon\" type=\"image/x-icon\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon/favicon.ico\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"192x192\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon-dark/android-chrome-192x192.png\" media=\"(prefers-color-scheme: dark)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon-dark/favicon-16x16.png\" media=\"(prefers-color-scheme: dark)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon-dark/favicon-32x32.png\" media=\"(prefers-color-scheme: dark)\">\u003clink data-mint-head rel=\"shortcut icon\" type=\"image/x-icon\" href=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon-dark/favicon.ico\" media=\"(prefers-color-scheme: dark)\">\u003cmeta data-mint-head property=\"og:title\" content=\"Tags - Omneo API\">\u003cmeta data-mint-head property=\"og:description\" content=\"Adding, updating, filtering, and searching profile tags via the Omneo API.\">\u003cmeta data-mint-head property=\"og:site_name\" content=\"Omneo API\">\u003cmeta data-mint-head property=\"og:url\" content=\"https://docs.omneo.io/dev-guides/profiles/tags\">\u003cmeta data-mint-head property=\"og:type\" content=\"website\">\u003cmeta data-mint-head property=\"og:image\" content=\"https://omneo.mintlify.site/_mintlify/api/og/v2?division=Profiles+and+data\u0026amp;title=Tags\u0026amp;description=Adding%2C+updating%2C+filtering%2C+and+searching+profile+tags+via+the+Omneo+API.\u0026amp;theme=a4af636e3b43b19a06e39d49\u0026amp;signature=6bbe2ff25a09132e93a2e573e104f4aff8e7331c6b5c0d5a795ff6bd90b0538b\">\u003cmeta data-mint-head property=\"og:image:width\" content=\"1200\">\u003cmeta data-mint-head property=\"og:image:height\" content=\"630\">\u003cmeta data-mint-head name=\"twitter:card\" content=\"summary_large_image\">\u003cmeta data-mint-head name=\"twitter:title\" content=\"Tags - Omneo API\">\u003cmeta data-mint-head name=\"twitter:description\" content=\"Adding, updating, filtering, and searching profile tags via the Omneo API.\">\u003cmeta data-mint-head name=\"twitter:image\" content=\"https://omneo.mintlify.site/_mintlify/api/og/v2?division=Profiles+and+data\u0026amp;title=Tags\u0026amp;description=Adding%2C+updating%2C+filtering%2C+and+searching+profile+tags+via+the+Omneo+API.\u0026amp;theme=a4af636e3b43b19a06e39d49\u0026amp;signature=6bbe2ff25a09132e93a2e573e104f4aff8e7331c6b5c0d5a795ff6bd90b0538b\">\u003cmeta data-mint-head name=\"twitter:image:width\" content=\"1200\">\u003cmeta data-mint-head name=\"twitter:image:height\" content=\"630\">\u003cmeta data-mint-head name=\"msapplication-config\" content=\"/mintlify-assets/_mintlify/favicons/omneo/svRkUa8yAUbXSnpa/_generated/favicon/browserconfig.xml\">\u003cmeta data-mint-head name=\"apple-mobile-web-app-title\" content=\"Omneo API\">\u003cmeta data-mint-head name=\"msapplication-TileColor\" content=\"#FF6161\">\u003clink data-mint-head rel=\"canonical\" href=\"https://docs.omneo.io/dev-guides/profiles/tags\">\u003clink data-mint-head rel=\"alternate\" type=\"application/xml\" href=\"/sitemap.xml\">\u003clink data-mint-head rel=\"alternate\" type=\"text/markdown\" href=\"/dev-guides/profiles/tags.md\">\u003cscript data-mint-head type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://docs.omneo.io/#organization\",\"name\":\"Omneo API\",\"url\":\"https://docs.omneo.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://mintcdn.com/omneo/fFdVHCWce-qgKJ08/logo/light.svg?fit=max\u0026auto=format\u0026n=fFdVHCWce-qgKJ08\u0026q=85\u0026s=c68e59d64ae77bf2ac88c191b875b014\"}},{\"@type\":\"WebSite\",\"@id\":\"https://docs.omneo.io#website\",\"name\":\"Omneo API\",\"url\":\"https://docs.omneo.io\",\"publisher\":{\"@id\":\"https://docs.omneo.io/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https://docs.omneo.io/dev-guides/profiles/tags#webpage\",\"url\":\"https://docs.omneo.io/dev-guides/profiles/tags\",\"name\":\"Tags\",\"description\":\"Adding, updating, filtering, and searching profile tags via the Omneo API.\",\"dateModified\":\"2026-10-22T23:37:05.161Z\",\"isPartOf\":{\"@id\":\"https://docs.omneo.io#website\"},\"breadcrumb\":{\"@id\":\"https://docs.omneo.io/dev-guides/profiles/tags#breadcrumb\"}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://docs.omneo.io/dev-guides/profiles/tags#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Profiles and data\",\"item\":\"https://docs.omneo.io/dev-guides/profiles/working-with-profiles\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tags\",\"item\":\"https://docs.omneo.io/dev-guides/profiles/tags\"}]},{\"@type\":[\"Article\",\"TechArticle\"],\"@id\":\"https://docs.omneo.io/dev-guides/profiles/tags#article\",\"headline\":\"Tags\",\"name\":\"Tags\",\"description\":\"Adding, updating, filtering, and searching profile tags via the Omneo API.\",\"url\":\"https://docs.omneo.io/dev-guides/profiles/tags\",\"mainEntityOfPage\":{\"@id\":\"https://docs.omneo.io/dev-guides/profiles/tags#webpage\"},\"dateModified\":\"2026-10-22T23:37:05.161Z\",\"publisher\":{\"@id\":\"https://docs.omneo.io/#organization\"},\"isPartOf\":{\"@id\":\"https://docs.omneo.io#website\"}}]}\u003c/script>\u003cscript data-mint-head type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"WebSite\",\"name\":\"Omneo API\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Mintlify\",\"url\":\"https://mintlify.com\"}}\u003c/script>","siteName":"Omneo API","nav":{"global":{"anchors":[{"anchor":"Website","icon":"globe","href":"https://omneo.io"}]},"tabs":[{"tab":"Getting Started","pages":[{"title":"Getting Started","href":"/getting-started/what-is-omneo"}]},{"tab":"Concepts","pages":[{"title":"Concepts","href":"/concepts/glossary"}]},{"tab":"User Guides","pages":[{"title":"User Guides","href":"/business-guides/managing-your-instance/is-omneo-right"}]},{"tab":"Experiences","pages":[{"title":"Experiences","href":"/experiences/omneo-insights/overview"}]},{"tab":"Extensions","pages":[{"title":"Extensions","href":"/extensions/overview"}]},{"tab":"Developers","groups":[{"group":"Core setup","pages":[{"title":"Authentication","href":"/dev-guides/core-setup/authentication"},{"title":"API Tokens","href":"/dev-guides/core-setup/api-tokens"},{"title":"Postman","href":"/dev-guides/core-setup/postman"},{"title":"Omneo CLI","href":"/dev-guides/core-setup/cli"},{"title":"Omneo SDK","href":"/dev-guides/core-setup/sdk"},{"title":"Omneo MCP","href":"/dev-guides/core-setup/mcp"},{"title":"Global vs profile-scoped endpoints","href":"/dev-guides/core-setup/global-vs-profile-routes"},{"title":"Filtering, sorting, and search","href":"/dev-guides/core-setup/filtering-and-sorting"}]},{"group":"Profiles and data","pages":[{"title":"Working with Profiles","href":"/dev-guides/profiles/working-with-profiles"},{"title":"Working with Identities","href":"/dev-guides/profiles/working-with-identities"},{"title":"Merging Profiles","href":"/dev-guides/profiles/merging-profiles"},{"title":"Filtering Profiles","href":"/dev-guides/profiles/filtering-profiles"},{"title":"Working with Aggregations","href":"/dev-guides/profiles/working-with-aggregations"},{"title":"Working with Interactions","description":"Record non-purchase customer activity through the API, choosing the global or profile-scoped route based on what you know about the customer.","href":"/dev-guides/profiles/working-with-interactions"},{"title":"Tags","href":"/dev-guides/profiles/tags"},{"title":"Statuses","description":"Adding statuses to profiles without removing existing ones, including bulk assignment by email.","href":"/dev-guides/profiles/statuses"},{"title":"Profile Blacklist and Opt-Out","href":"/dev-guides/profiles/profile-blacklist"},{"title":"Addresses","href":"/dev-guides/profiles/addresses"},{"title":"Users and Permissions","href":"/dev-guides/profiles/users-and-permissions"}]},{"group":"Commerce","pages":[{"title":"Creating Transactions","href":"/dev-guides/commerce/creating-transactions"},{"title":"Working with Orders","href":"/dev-guides/commerce/working-with-orders"},{"title":"Working with Credits","href":"/dev-guides/commerce/working-with-credits"}]},{"group":"Incentives","pages":[{"title":"Working with Benefits","href":"/dev-guides/incentives/working-with-benefits"},{"title":"Claimable Benefits, eCommerce","href":"/dev-guides/incentives/claimable-benefits-ecommerce"},{"title":"Importing Rewards","href":"/dev-guides/incentives/importing-rewards"},{"title":"Creating a Reward Definition","href":"/dev-guides/incentives/creating-a-reward-definition"},{"title":"Creating a Benefit Definition","href":"/dev-guides/incentives/creating-a-benefit-definition"},{"title":"Requesting Benefits","href":"/dev-guides/incentives/requesting-benefits"},{"title":"Estimating Incentives","href":"/dev-guides/incentives/estimating-incentives"},{"title":"Using Rates","href":"/dev-guides/incentives/using-rates"}]},{"group":"Reactions","pages":[{"title":"Reactions Overview","href":"/dev-guides/reactions/overview"},{"title":"Reaction Actions","href":"/dev-guides/reactions/actions"},{"title":"Automation Queries","href":"/dev-guides/reactions/automation-queries"},{"title":"Reaction Filters","href":"/dev-guides/reactions/filters"},{"title":"JSON Conditions","href":"/dev-guides/reactions/json-conditions"},{"title":"Targets","href":"/dev-guides/reactions/targets"},{"title":"Example Reaction","href":"/dev-guides/reactions/example-reaction"}]},{"group":"Webhooks and events","pages":[{"title":"Webhooks","href":"/dev-guides/webhooks/webhooks"},{"title":"Event Contexts","href":"/dev-guides/webhooks/event-contexts"},{"title":"Custom Events","href":"/dev-guides/webhooks/custom-events"}]},{"group":"Frontend \u0026 SDK","pages":[{"title":"Using the Omneo SDK","href":"/dev-guides/frontend/omneo-sdk"},{"title":"Using Omneo ID","href":"/dev-guides/frontend/omneo-id"},{"title":"External app magic link","href":"/dev-guides/frontend/external-app-magic-link"},{"title":"Profile Portal login API","href":"/dev-guides/frontend/profile-portal-login-api"},{"title":"Barcodes","href":"/dev-guides/frontend/barcodes"},{"title":"Integrating Omneo Invites","href":"/dev-guides/frontend/invites-plugin"},{"title":"Integrating invite codes","href":"/dev-guides/frontend/invite-codes"},{"title":"Invites API reference","href":"/dev-guides/frontend/invites-api"},{"title":"Facebook Offline Events","href":"/dev-guides/frontend/facebook-offline-events"},{"title":"Meta Lead Ads","href":"/dev-guides/frontend/meta-leads-ads"}]},{"group":"Discovery search","pages":[{"title":"Discovery search","href":"/dev-guides/discovery/overview"},{"title":"Minting search tokens","href":"/dev-guides/discovery/search-tokens"},{"title":"Running a search","href":"/dev-guides/discovery/searching"},{"title":"Discovery indexes","href":"/dev-guides/discovery/indexes"},{"title":"Schools index","href":"/dev-guides/discovery/schools-index"}]},{"group":"POS integration","pages":[{"title":"POS Integration Overview","href":"/dev-guides/pos/overview"},{"title":"POS Integration Guide","href":"/dev-guides/pos/pos-integration-guide"}]},{"group":"Appointments","pages":[{"title":"Working with Appointments","href":"/dev-guides/visits/appointments"},{"title":"Managing appointment definitions","href":"/dev-guides/visits/appointment-definitions"},{"title":"Walk-in queues and waitlists","href":"/dev-guides/visits/walk-in-queues-and-waitlists"}]},{"group":"Lists","pages":[{"title":"Working with Product Lists","href":"/dev-guides/lists/working-with-product-lists"},{"title":"List Definitions","href":"/dev-guides/lists/list-definitions"},{"title":"List Reservations","href":"/dev-guides/lists/list-reservations"},{"title":"Product List Items","href":"/dev-guides/lists/product-list-items"}]},{"group":"Groups","pages":[{"title":"Working with Groups","href":"/dev-guides/groups/working-with-groups"},{"title":"Building dynamic groups","href":"/dev-guides/groups/dynamic-groups"},{"title":"Favourite groups","href":"/dev-guides/groups/favourite-groups"}]},{"group":"Feedback","pages":[{"title":"Building questionnaires","href":"/dev-guides/feedback/building-questionnaires"},{"title":"Submitting questionnaires and routing answers","href":"/dev-guides/feedback/submitting-questionnaires"}]},{"group":"Extensions","pages":[{"title":"Shopify Extension","href":"/dev-guides/extensions/shopify"},{"title":"Salesforce Commerce Cloud","href":"/dev-guides/extensions/sfcc"},{"title":"Magento / Adobe Commerce","href":"/dev-guides/extensions/magento"},{"title":"commercetools","href":"/dev-guides/extensions/commercetools"},{"title":"BigCommerce","href":"/dev-guides/extensions/bigcommerce"},{"title":"Commerce Layer","href":"/dev-guides/extensions/commerce-layer"},{"title":"Zendesk App","href":"/dev-guides/extensions/zendesk-app"},{"title":"Gorgias","href":"/dev-guides/extensions/gorgias"},{"title":"Corporate Invites","href":"/dev-guides/extensions/corporate-invites"}]}]},{"tab":"API Reference","pages":[{"title":"API Reference","href":"/api-reference/introduction"}]}]},"basePath":"","title":"Tags - Omneo API","buildId":"dpl_BLQvU86QFwq3AhPofSTw6q8dGWKm","deploymentId":"dpl_BLQvU86QFwq3AhPofSTw6q8dGWKm","dynamics":[],"chunks":[]}