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A Reward Definition is the template that describes a type of reward, its name, dollar value, expiry period, and behaviour. You create one Reward Definition per reward type, then issue reward instances to profiles from it.

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Create a reward definition

curl -X POST https://api.[tenant].getomneo.com/api/v3/rewards/definitions \
  -H "Authorization: Bearer ${TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Birthday Reward",
    "handle": "birthday-reward",
    "value": 20.00,
    "type": "birthday",
    "period": 30,
    "description": "A $20 birthday reward valid for 30 days.",
    "short_description": "$20 off your next purchase",
    "long_description": "<p>Happy birthday! Enjoy $20 off your next in-store or online purchase.</p>",
    "terms_conditions": "Single use. Cannot be combined with other offers.",
    "earn_instructions": "Automatically issued on your birthday.",
    "is_assignable": true,
    "is_extendable": true,
    "is_reassignable": false,
    "is_published": true,
    "tags": ["birthday", "member-benefit"]
  }'

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Key fields

FieldDescription
handleA unique URL-safe identifier. Used for lookups and deduplication.
valueDollar value of the reward.
typeCategory of reward. Valid values: activation, anniversary, birthday, bonus, campaign, customer-service, reactivation, spend, staff, system-adjustment, tier, achievement, status, points, referral, other.
periodNumber of days the reward is valid after issue.
is_assignableWhether Omneo can automatically issue this reward via a Reaction.
is_extendableWhether the expiry date can be extended after issue.
is_reassignableWhether the reward can be moved to a different profile.
is_publishedWhether the reward is visible in customer-facing surfaces.
The response includes the id of the new Reward Definition. Note this down, you will need it to issue rewards or configure Reactions.

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Issue a reward to a profile

Once the definition exists, create an instance for a specific profile: 
curl -X POST https://api.[tenant].getomneo.com/api/v3/rewards \
  -H "Authorization: Bearer ${TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "reward_definition_id": 12,
    "profile_id": "92a7996b-abb6-4c9c-a845-9aaf8202fab6",
    "issued_at": "2025-06-15 09:00:00",
    "timezone": "Australia/Melbourne"
  }'