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Documentation Index

Fetch the complete documentation index at: https://docs.omneo.io/llms.txt

Use this file to discover all available pages before exploring further.

Before configuring tiers, rewards, and points, define what your incentive program is trying to achieve. Clear objectives allow you to design mechanics that actually move the needle, communicate value to stakeholders, and measure success.

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Common program objectives

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Increase purchase frequency

Customers who shop more often are significantly more valuable. Incentives that reward the act of returning — regardless of spend amount — drive frequency. Useful mechanics: Tier points linked to visits (not just spend), benefits triggered after X purchases, achievements for shopping frequency milestones. Metrics: Purchase frequency (average days between transactions), shop count per year.

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Increase average transaction value

Encourage customers to spend more per visit. Useful mechanics: Spend-and-get rewards (e.g., 10rewardforevery10 reward for every 100 spent), tier thresholds that reward higher spend with better benefits. Metrics: ATV (average transaction value), ATV 12-month vs. baseline.

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Retain high-value customers

Focus resources on keeping your best customers, rather than trying to move all customers equally. Useful mechanics: Tier programs with exclusive benefits for top-tier customers, lapse prevention rewards (triggered when a customer hasn’t purchased in 60 days), anniversary rewards. Metrics: Tier retention rate, 12-month spend, lapse rate.

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Grow the known customer base

Increase the proportion of transactions attributed to known customers. Useful mechanics: Staff incentives for member capture, join-and-get welcome rewards, referral programs. Metrics: % of transactions attributed to known profiles, member growth rate.

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Improve customer satisfaction

When customers feel seen and acknowledged, satisfaction increases. Useful mechanics: Birthday rewards, milestone acknowledgements, personalised comms. Metrics: NPS/CSAT, redemption rates, email open rates.

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Setting success metrics before launch

For each objective, define:
  1. The metric you will track
  2. The baseline value before launch
  3. The target value at 6/12 months
  4. How you will attribute change to the program (vs. other factors)
Starting without baselines makes it impossible to prove program ROI later.