birth_day, birth_month, and birth_year. Customers do not need to provide all three, many implementations capture only day and month (for birthday rewards) and make year optional.
Fields
Computed fields
Omneo computes several useful fields from the date of birth:
These computed fields are available in reaction filters and target templates.
Birthday rewards
The most common use of date of birth in Omneo is the birthday reward, automatically issued to a member in the week or month before their birthday via a scheduled reaction (Automation). To configure: create an Automation that runs daily, filters for profiles whosebirth_days is within your window (e.g., birth_days <= 7), and issues a reward.
Age verification
If your business requires age verification (e.g., alcohol retail), you can usebirth_year to calculate age and configure reactions that gate benefits or experiences to customers above a certain age.
Year-optional capture
Many brands makebirth_year optional at join to reduce friction. Day and month alone are sufficient for birthday personalisation. Only collect year if you have a specific business use for age data (reporting, age verification, personalisation by life stage).