Benefits are non-monetary entitlements — exclusive access, experiences, and conditional discounts issued to specific customers. Unlike Rewards (which are dollar amounts), Benefits are stand-alone offers attached to the customer’s profile and redeemed individually.Documentation Index
Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
Use this file to discover all available pages before exploring further.
What a benefit can be
Benefits generally fall into three types: Product discount — a percentage off a category or range (e.g., 15% off knitwear for the benefit period, 10% off for a member’s first purchase). Free product — specified products are discounted to $0. Used for gift-with-purchase mechanics or complimentary items. General entitlement — service-based access like free alterations, VIP lounge access, early sale entry, or priority booking.How benefits differ from rewards
| Benefit | Reward | |
|---|---|---|
| Value type | Non-monetary or conditional | Dollar amount |
| Can be aggregated | No — redeemed individually | Yes — balances add up |
| Expires | Yes (configurable) | Yes (configurable) |
| Usage | Set max redemptions (e.g., once, or up to 3 times) | Used until balance is zero |
| Purpose | Access, status, experience | Financial return on spend |
When to issue benefits
Benefits work best when:- They feel exclusive and personal (not available to all customers)
- They are tied to a meaningful behaviour (e.g., first purchase, tier achievement, milestone)
- The timing is right — issued close to when they are likely to be redeemed
- Tier achievement (unlock a tier-exclusive benefit)
- Milestone purchase (e.g., 5th shop)
- Birthday (personalised experience benefit)
- Seasonal campaigns (exclusive early access)
Configuring in CX Manager
Go to Settings → Benefit Definitions to create benefit types. Key settings:- Name and handle
- Description and redeem instructions (store and online)
- Period (how long the benefit is valid for in days)
- Max redemptions (per customer instance)
- Is extendable (whether the period can be extended)
- Images and terms for customer-facing display