Omneo stores gender as a free-text string field (Documentation Index
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gender) on the profile. There is no enum restriction, you can capture whatever values are appropriate for your customer base and communication strategy.
Common values
Most implementations use one of:"male"/"female"/"non-binary"/"prefer-not-to-say""M"/"F"/"X"
Omneo appearance attributes vs the gender field
Thegender field is separate from appearance attributes. Appearance attributes (clothing sizes, style preferences) are stored in attributes.appearance and used for in-store personalisation. The gender field is used for demographic reporting and, if you choose, comms personalisation.
Considerations for non-binary and inclusive programs
If your brand serves diverse communities, consider:- Not making gender mandatory during join
- Not using gender for communication salutations (use
first_nameinstead) - Treating size/style preferences as separate from gender identity