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Documentation Index

Fetch the complete documentation index at: https://docs.omneo.io/llms.txt

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Achievements are cumulative goals that customers reach by interacting with the brand in predetermined ways. Unlike Tiers, customers can hold multiple Achievements simultaneously, and they can only progress forward — a customer cannot lose an Achievement level.

How achievements work

An Achievement is made up of Counts and Levels:
  • Count — a unit of progress. Each qualifying interaction increments the count by 1
  • Level — a threshold in the count that unlocks recognition or rewards
Every count of 1 unlocks the Achievement. Higher counts advance the customer to higher levels.

Achievement visibility modes

ModeWhat the customer sees
StandardVisible from the start, with instructions on how to earn
HiddenNot visible until the customer earns their first count
MysteryShown as earnable with an optional hint, but not revealed until unlocked
SystemNever visible to customers — used for internal logic or reporting

Level strategies

On/Off — one level, unlocked with a single count. Good for simple “has done this” tracking. Linear — level up every X counts. Simple and predictable for customers. Non-linear — early levels are easy to reach; higher levels require exponentially more effort. Creates ongoing engagement over a long time horizon.

When to use Achievements vs Tiers

Use Achievements when:
  • You want to recognise specific behaviours without a spend-based hierarchy
  • The desired behaviour is binary or milestone-based (not continuous)
  • You want to gamify the experience without large financial commitments
  • Your tier design is becoming too complex — move some mechanics to achievements
Use Tiers when:
  • You want a status hierarchy primarily driven by spend
  • The goal is to retain high-value customers with escalating benefits

Example use cases

  • Visit Achievement — level up every 5 visits; level 3 unlocks a complimentary service
  • Brand Loyalty Achievement — every 10spentonaspecificbrandincrementsacount;every100countsissuesa10 spent on a specific brand increments a count; every 100 counts issues a 5 reward
  • Profile Completion Achievement — unlocked when all key profile fields are filled
  • Staff Achievement — counts staff interactions with specific product categories for training recognition

Configuring in CX Manager

Go to Settings → Achievement Definitions to create achievement types. For each achievement, define:
  • Name, handle, and visibility mode
  • Level thresholds (count required to reach each level)
  • Rewards or benefits to issue on level-up (configured via reactions)