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Omneo captures payment method data as part of each transaction via the payments array. This allows you to understand how customers prefer to pay and personalise experiences accordingly.

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How payment data is captured

Payment methods are passed as a string array in the transaction payload: 
{
  "payments": ["EFTPOS", "AMEX"]
}
The values are free-text strings, define a consistent set of payment method codes for your implementation and use them consistently across all transaction sources.

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Common payment method codes

Standardise on values that make sense for your business:
  • EFTPOS
  • VISA
  • MASTERCARD
  • AMEX
  • CASH
  • AFTERPAY
  • ZIP
  • GIFT_CARD
  • OMNEO_REWARD (if you record reward redemptions as a payment type)

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Using payment data in reactions

Payment method data is available in the transaction event context. You can use it in reaction filters, for example, to trigger a special benefit for customers who pay with a co-branded credit card: 
{
  "in": ["AMEX", {"var": "payments"}]
}

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Reporting and segmentation

Payment method data feeds into aggregations and can be used for segmentation. For example, identifying customers who consistently pay with buy-now-pay-later (BNPL) services may inform your communications and incentive strategy.