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An eReceipt is a digital receipt delivered to the customer after a transaction. Omneo-powered eReceipts go beyond basic receipt delivery — they are a high-value post-purchase touchpoint that keeps the customer in the brand ecosystem.

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Why eReceipts matter

Traditional paper receipts are costly, wasteful, and ephemeral. eReceipts:
  • Reduce costs — paper, printing, and consumable spend
  • Reduce return fraud — digital receipts are harder to forge and attached to known customers
  • Save staff time — no printing, no receipt rolls to replace
  • Reduce environmental impact — no paper waste
  • Create a CX moment — the receipt becomes a branded, personalised touchpoint rather than a piece of paper in the bin

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What Omneo can include in an eReceipt

Because the eReceipt is triggered by a transaction on a known profile, it can include dynamic, personalised data:
ElementExample
Itemised purchaseAll line items with price and quantity
Reward earned this transaction”You earned $8.50 in rewards”
Reward balance”Your total reward balance is $23.50”
Tier status and progress”You’re $150 away from Gold status”
Active benefitsDisplay current entitlements
NPS or CSAT prompt”How was your experience today?”
Product care instructionsLinked from line item product data
Brand contentNew arrivals, upcoming events, curated edits
Store contact detailsLocation, phone, opening hours

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How eReceipts are triggered

The eReceipt is sent via a Reaction on transaction.completed. The reaction fires a target.send action to your comms platform, which delivers the email using the transaction data in the event context. The event context for transaction.completed includes full line item data, profile data, and any incentive events that fired as part of the same transaction — making it possible to include reward earnings, tier updates, and benefit issues all in the same eReceipt.

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Capturing email at point of sale

For eReceipts to work in-store, the customer must be identified before the transaction is finalised. The typical flow:
  1. Staff ask if the customer is a member (or want to join)
  2. Identify or create the profile in Clienteling
  3. Attach the profile to the sale in the POS
  4. Transaction completes and fires to Omneo with the profile_id
  5. eReceipt reaction fires to comms platform
  6. Email delivered to customer
The eReceipt question (“Can I get your email for a digital receipt?”) is one of the most effective in-store join prompts. It frames the ask around a clear, immediate benefit rather than “joining a loyalty program.”

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eReceipts as a join mechanic

For customers who are not yet members, the eReceipt email can include:
  • A join invitation with a pre-populated profile link
  • A welcome reward for completing their profile
  • A prompt to download a brand app (if applicable)
This turns every in-store sale into a potential member acquisition moment.

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CX Manager — viewing eReceipt history

All eReceipts sent are linked to the transaction on the profile. Staff can view the eReceipt send status from the transaction record in CX Manager, which helps with customer service queries (“Did you receive your receipt?”).