Identities

How to create a single view of customer with Omneo Profiles and Identities

Profile identities is the term we use to describe the set of 'external IDs' associated with a profile. An 'external ID' is the unique primary identity that represents the customer on that specific platform.

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Someone's Shopify ID, Staff number, loyalty card number, Klaviyo ID, mobile device ID, or instagram handle are all examples of profile identities.

Identities/handles allow customers who are 'logged in' to any Omneo powered experience to:

  • leverage their data stored in other platforms
  • interact with functionality provided by a platform's API

Check out the API Reference to see how to view, add, edit, and delete profile identities.