Identities
How to create a single view of customer with Omneo Profiles and Identities
Profile identities is the term we use to describe the set of 'external IDs' associated with a profile. An 'external ID' is the unique primary identity that represents the customer on that specific platform.
![Identity.png 980](https://files.readme.io/49d4cb5-Identity.png)
Someone's Shopify ID, Staff number, loyalty card number, Klaviyo ID, mobile device ID, or instagram handle are all examples of profile identities.
Identities/handles allow customers who are 'logged in' to any Omneo powered experience to:
- leverage their data stored in other platforms
- interact with functionality provided by a platform's API
Check out the API Reference to see how to view, add, edit, and delete profile identities.
Updated over 2 years ago