What are Profile Identities?

Profile Identities is a 3rd party identity management service that compiles customer identifiers usually in the form of a numerical identifier, from disparate systems for a shared and real-time view of the customer.

We use identities to allow the seamless movement between environments such as POS, IoT, eCommerce and Email communication platforms without sharing more customer data between each platform than is required.

Profile Identities Properties

[
  {
    "id": 1,
    "handle": "card_pos",
    "identifier": "1000132",
    "is_primary": false,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2020-05-05 15:20:32",
    "updated_at": "2020-05-05 15:20:32"
  },
  {
    "id": 2,
    "handle": "card_barcode",
    "identifier": "39993012313",
    "is_primary": false,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2020-05-05 15:20:32",
    "updated_at": "2020-05-05 15:20:32"
  },
  {
    "id": 1683,
    "handle": "mailer_platform",
    "identifier": "000010324441114",
    "is_primary": false,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2021-01-27 00:24:38",
    "updated_at": "2021-01-27 00:24:38"
  },
  {
    "id": 1684,
    "handle": "loyalty_card",
    "identifier": "ABDD131KJ13002",
    "is_primary": true,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2021-01-27 00:25:20",
    "updated_at": "2021-01-27 00:27:32"
  }
]

Attribute	Description
id `STRING`	The unique identified of the identity
handle `STRING`	The unique handle of the identity
identifier `STRING`	An identifier for the identity, usually a unique string or barcode
is_primary `BOOLEAN`	A boolean representing if this identity is the primary identity for the profile
is_active `BOOLEAN`	A boolean representing if this identity is active
profile_id `STRING`	The `profile_id` of the attached profile
created_at `READ-ONLY` `DATE-TIME`	The date and time when this identity was created
updated_at `READ-ONLY` `DATE-TIME`	The date and time when this identity was last modified