Profile Identities

What are Profile Identities?

Profile Identities is a 3rd party identity management service that compiles customer identifiers usually in the form of a numerical identifier, from disparate systems for a shared and real-time view of the customer.

We use identities to allow the seamless movement between environments such as POS, IoT, eCommerce and Email communication platforms without sharing more customer data between each platform than is required.

Profile Identities Properties

[
  {
    "id": 1,
    "handle": "card_pos",
    "identifier": "1000132",
    "is_primary": false,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2020-05-05 15:20:32",
    "updated_at": "2020-05-05 15:20:32"
  },
  {
    "id": 2,
    "handle": "card_barcode",
    "identifier": "39993012313",
    "is_primary": false,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2020-05-05 15:20:32",
    "updated_at": "2020-05-05 15:20:32"
  },
  {
    "id": 1683,
    "handle": "mailer_platform",
    "identifier": "000010324441114",
    "is_primary": false,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2021-01-27 00:24:38",
    "updated_at": "2021-01-27 00:24:38"
  },
  {
    "id": 1684,
    "handle": "loyalty_card",
    "identifier": "ABDD131KJ13002",
    "is_primary": true,
    "is_active": true,
    "profile_id": "90722e6c-333-4a90-bd46-b4q12319de8e1",
    "created_at": "2021-01-27 00:25:20",
    "updated_at": "2021-01-27 00:27:32"
  }
]

Attribute

Description

id STRING

The unique identified of the identity

handle
STRING

The unique handle of the identity

identifier
STRING

An identifier for the identity, usually a unique string or barcode

is_primary
BOOLEAN

A boolean representing if this identity is the primary identity for the profile

is_active
BOOLEAN

A boolean representing if this identity is active

profile_id
STRING

The profile_id of the attached profile

created_at
READ-ONLY
DATE-TIME

The date and time when this identity was created

updated_at
READ-ONLY
DATE-TIME

The date and time when this identity was last modified