Omneo stores different types of additional data against every profile such as:
Aggregations
These are running aggregations kept against a profile, that provide Omneo customers quick insight into a profile. These aggregations are updated regularly, and provide continuous insight into the profiles events.
Balances
These are the total point and dollar value balances agains the account.
This provides the total amount of rewards, points, and point conversions against the profile
Tier
Information about the Tier the profile has achieved.
Tiers can be unique to your Omneo system, and the associated tier data is shown here.