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Profile Portal is a standalone, white-label web application that allows customers to create and manage their brand profile, view their incentive balances, access their transaction history, and manage their communication preferences.
Profile Portal is a fully independent web application. It is not a Shopify embed or plugin for any eCommerce platform. It operates independently of your eCommerce platform while still integrating with connected systems in real time.

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What Profile Portal provides

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Profile management

  • View and edit core profile details (name, email, mobile, date of birth)
  • Progressive profiling: guided prompts to complete the profile with a progress indicator
  • Communication preference management (opt-ins/outs by channel and category)
  • Address management

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Incentive display

  • Reward balance and individual reward details with expiry dates
  • Points balance by definition
  • Benefit entitlements with claim and status information
  • Tier status and progress

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Transaction history

  • Full list of attributed transactions with product-level detail
  • eReceipts for transactions made while identified
  • Claim Transaction: submit a receipt to retrospectively attribute an anonymous transaction

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Lists and discovery

  • View personal product lists (wishlists, gift registries) and remove items from them. See Routes and deep links.
  • New to You: personalised product recommendations based on purchase history

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Other features

  • Loyalty card with barcode for in-store identification
  • Google Wallet and Apple Wallet integration via Omneo Pass
  • Frequent flyer program membership display (Qantas, etc.)
  • Appointment booking via Omneo Meet integration
  • Refer-a-friend invites through Omneo Invites, when enabled for your tenant

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Authentication

Profile Portal uses passwordless authentication. By default, customers receive a magic link by email. Tenants can also enable a 6-digit one-time code sent by email or by SMS, which the customer enters on a verification screen. Sessions are time-limited and tied to the verified contact method. See Login methods for how each method is enabled and Passwords and authentication for when to choose which. Your own website or app can trigger the same magic link or login code and finish the login itself through the Profile Portal login API. You can also email a customer a link that opens already authenticated in your app, without using the Profile Portal UI. See External app magic link.

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Access

Profile Portal is typically accessed at https://profile.[brand].com.au or a similar branded domain. See Profile Portal for a conceptual overview and Configuring Profile Portal for setup.