The Omneo Klaviyo extension is a two-way integration that keeps customer profiles, communication preferences, and behavioural data in sync between Omneo and Klaviyo. It powers personalised marketing campaigns triggered by real customer activity: loyalty events, profile changes, list memberships, and more.Documentation Index
Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
Use this file to discover all available pages before exploring further.
What the extension does
| Capability | Direction | Summary |
|---|---|---|
| Profile sync | Bidirectional | Profile attributes, identities and comms preferences kept in sync |
| Comms preference sync | Bidirectional | Klaviyo subscription state mirrored as Omneo comms attributes (and vice versa) |
| Customer activity records | Omneo → Klaviyo | Loyalty, rewards, dates, addresses, benefits, lists pushed as Klaviyo data source records |
| Custom metrics / events | Omneo → Klaviyo | Send any Omneo reaction to Klaviyo as a custom event |
| Klaviyo system webhooks | Klaviyo → Omneo | Bounces, subscribes, unsubscribes etc. update Omneo comms preferences in real time |
| Klaviyo Flow webhooks | Klaviyo → Omneo | Custom Flow actions (e.g. issuing rewards) call into Omneo |
| Profile deletion & merging | Bidirectional | Omneo deletions and merges are mirrored in Klaviyo |
| Master list management | Omneo → Klaviyo | Optional master list keeps every subscribed profile in a single Klaviyo list |
In this section
Installation
Install the extension from the Klaviyo marketplace and what gets created on first install.
Profile sync
How profiles are matched, created, and updated between Omneo and Klaviyo.
System webhooks
How Klaviyo’s system webhooks (bounces, subscribes, etc.) update Omneo comms preferences.
Flow webhooks
Trigger Omneo actions from a Klaviyo Flow, including the headers and body Omneo expects.
Metrics & targets
Send Omneo reactions to Klaviyo as custom events, with optional identity tokens.
Inbound queues
How inbound and outbound work is queued and processed in the background.
Master list
Keep every email-subscribed profile in a single Klaviyo list.