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The Automations API configures scheduled reactions: logic that runs on a recurring schedule or at a specific time, rather than in response to a live event. See Reactions for a conceptual overview of both automations and event-driven triggers.

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Automations vs triggers

Both use the same action structure. The difference is the trigger field value, which for automations specifies the schedule rather than an event name.

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Automation attributes

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Actions

Automation actions use the same structure as trigger actions. Each action has a uuid (action type), sort_order, and arguments array. See Triggers for the full action type reference.

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Common automation patterns

  • Win-back: weekly automation that finds lapsed profiles and issues a re-engagement benefit
  • Birthday: daily automation that issues birthday rewards to profiles with birth_date today
  • Expiry reminder: daily automation that finds rewards expiring within 14 days and sends a reminder via target