> ## Documentation Index > Fetch the complete documentation index at: https://docs.omneo.io/llms.txt > Use this file to discover all available pages before exploring further. # What is Omneo? > An introduction to Omneo, a retail CX platform built around the known customer. ## A customer profile and incentive platform Omneo is retail customer experience software that lets customers create and own a personalised profile with the brands they care about. This gives the brand a clearer understanding of each customer so they can deliver personalised service, experiences, and incentives. For too long, consumers have been treated as rows in a database. Omneo exists to change that. It's designed for brands who want to be genuinely customer-centric: knowing each customer by name, understanding their history, and being able to pick up where they left off at every interaction. ## What Omneo does Omneo sits at the intersection of a Customer Data Platform (CDP) and a CX engine with a retail specialisation. It gives brands: * A **single, real-time profile** for every known customer across in-store, online, and mobile * A **full incentive engine**: rewards, points, tiers, benefits, achievements, and credits * **Commerce visibility**: transactions, returns, orders, products, and locations * **Automation** via reactions, webhooks, and scheduled triggers * **Platform surfaces** including CX Manager, Clienteling, Profile Portal, and Omneo Wallet * **Extensibility** via integrations with eCommerce, POS, comms, BI, and customer service platforms ## What Omneo is not Omneo is not a marketing platform, segmentation tool, data warehouse, or traditional CRM. It is purpose-built to power the customer-facing experience and the staff who serve customers, not to replace your analytics or email marketing stack. Omneo synchronises the right data in real-time to your other CX tools so they can each perform their specific function better. ## Key terminology | Term | Meaning | | ------------------ | --------------------------------------------------------------------- | | **Profile** | A known customer record in Omneo | | **Transaction** | A completed, immutable purchase or return | | **Incentive** | Rewards, points, tiers, benefits, or achievements issued to a profile | | **Reaction** | Automated logic that fires in response to an Omneo event | | **Target** | A formatted webhook payload sent to an external system | | **CX Manager** | The Omneo admin web UI | | **Clienteling** | The staff-facing in-store profile surface | | **Profile Portal** | The customer-facing self-service web app | Learn how to log in and navigate your Omneo instance.