> ## Documentation Index
> Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Rewards

> Dollar-value discounts with expiry dates, the foundation of spend-based incentive programs.

A **Reward** is a dynamic dollar-off discount with an attached expiry date, assigned to a specific customer profile.

## Key characteristics

* Rewards are a **discount**, not a payment (unlike Credits)
* A customer can have **more than one reward** active at the same time
* The **Reward Balance** is the sum of all unused, unexpired rewards on a profile
* Rewards can be redeemed in **any amount** up to the balance: not necessarily in the amount they were issued
* When multiple rewards exist, the one with the **nearest expiry date is used first**
* Brands can define restrictions: e.g., rewards cannot be used to purchase gift cards or cover shipping

## How rewards are generated

Rewards can be triggered by:

* **Events**: automatic issuance on specific events (account creation, birthday, tier attainment)
* **Spend milestones**: issued automatically when cumulative spend crosses a threshold
* **Manual issuance**: by staff with Manager or Admin role in CX Manager or Clienteling
* **Reactions**: programmatic issuance based on any Omneo event

## Reward types (examples)

Brands configure Reward Definitions in CX Manager and group them into types:

| Type              | Description                                         |
| ----------------- | --------------------------------------------------- |
| Member Activation | Issued on profile creation to welcome new members   |
| Birthday          | Issued in the customer's birth month                |
| Spend             | Issued when cumulative spend hits a milestone       |
| Join Anniversary  | Issued on the anniversary of the customer joining   |
| Campaign          | Issued for a specific marketing campaign            |
| Customer Service  | Issued manually to resolve a complaint              |
| Re-activation     | Issued to lapsed customers to win them back         |
| Staff             | Issued to staff profiles as a performance incentive |

## Reward extensions

Brands can enable extension mechanics for specific reward types, customers can request an extension via a link in Profile Portal, granting extra time before the reward expires.

## How rewards are applied at purchase

Rewards are applied after Benefits as the "last dollar off" discount, apportioned across all eligible items in the transaction.

```
Benefits → Rewards → Credits → Payment
```

See [Issue, Claim, Extend, Redeem](/concepts/incentives/issue-claim-extend-redeem) for the full redemption flow.