> ## Documentation Index
> Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# BI & CDP Extensions

> Connecting Omneo to business intelligence tools and customer data platforms.

Omneo integrates with business intelligence (BI) and customer data platform (CDP) tools to feed rich, first-party customer data into your analytics and segmentation stack.

## Why BI integration matters

Omneo's strength is real-time profile management and incentive automation, not reporting. By connecting to dedicated BI tools, brands get the best of both worlds: real-time CX operations in Omneo, and deep analytical capability in purpose-built reporting platforms.

## Supported integration approaches

### Webhook-based data pipeline

Omneo fires webhooks for all major events (profile created/updated, transaction created, incentive issued, etc.). These events can be ingested by a data pipeline and loaded into your data warehouse or BI tool.

### API polling

For historical data or batch reporting, BI tools can poll the Omneo API to retrieve profile, transaction, and incentive data on a schedule.

### Direct database connections

For enterprise implementations, Omneo can provide direct database read replicas for BI tool connection. Contact your Omneo account team for availability.

## Common BI tool integrations

Omneo data has been connected to: Tableau, Domo, Qlik View, GoodData, The Retail Score, Looker, Power BI, and custom data warehouse environments (Snowflake, BigQuery, Redshift).

## Key data for BI

The most valuable Omneo data for BI reporting includes:

* Profile and aggregation data (customer base health, lifetime value)
* Transaction data (revenue by channel, location, product)
* Incentive data (reward issuance and redemption rates, tier distribution)
* MAU data (monthly active customer tracking)

## Related

* [Webhooks](/concepts/automation/webhooks)
* [Targets](/concepts/automation/targets)
* [Automation](/concepts/automation/reactions)
* [Extensions overview](/concepts/extensions/overview)