> ## Documentation Index
> Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing Profiles in Profile Portal

> How customers manage their own profile through the Omneo Profile Portal.

Profile Portal is the customer-facing web app where members can view and manage their own Omneo profile. It is a standalone white-label application, not embedded in your eCommerce platform or any specific technology stack.

## What customers can do in Profile Portal

* View their current tier and progress
* Check their reward balance and transaction history
* View and redeem available benefits
* Update their personal details (name, email, phone, address, DOB)
* Manage their comms preferences (opt in/out per channel and category)
* View their wishlist
* Send referral invites (if configured)

## What Profile Portal is not

Profile Portal is **not** a Shopify embed or a native element of your eCommerce platform. It is an independent web app hosted on Omneo infrastructure and accessed via a unique URL for your tenant:

```
https://{tenant}.profile.omneo.io
```

It can be linked from your eCommerce site, emails, and any other channel, but it operates independently.

## Customisation

Profile Portal can be white-labelled with your brand colours, logo, and font. Custom domain configuration (e.g., `account.yourbrand.com`) is also available.

## Authentication

Customers access Profile Portal via a magic link (passwordless email authentication) or by logging in with their email and a password if they have set one. The portal generates a profile-scoped session, so customers can only see and edit their own data.

## Comms preference centre

Profile Portal includes a comms preference centre where customers can manage their opt-in/opt-out status for each channel (email, SMS, push) and category (promotional, reminders, benefits, etc.). These preferences sync to Omneo's profile attributes in real time.

<Note>Content needed: Profile Portal configuration options available in CX Manager, custom domain setup process, and feature flags for enabling/disabling specific sections.</Note>