> ## Documentation Index
> Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Points Programs

> Designing and configuring a points-based incentive program in Omneo.

Points are an abstract currency that customers earn through purchases and actions. They are flexible, points can power tier mechanics, convert to dollar-value rewards, or be used in third-party systems like frequent flyer programs.

## Three types of points

**Tier Points**: power tier attain and maintain mechanics. Tier Points are NOT redeemable by the customer, they are an internal measure used to calculate tier eligibility. Customers may see their tier progress, but not a "Tier Point balance" they can spend.

**Reward Points (Purchase Points)**: accumulate based on spend and convert to a redeemable dollar value. For example, 1 point per $1 spent, where 100 points = $1 in reward value.

**Action Points (Other Points)**: awarded for non-purchase behaviours: signing up, referring a friend, completing a survey. The value of action points is brand-defined.

## Point value design

The key decision is the conversion rate: how many points = \$1 in reward value?

A common structure:

* 1 point per \$1 spent
* 500 points = \$5 reward (1% return)
* Birthday bonus: 2x points in the birthday month

Keep the maths simple. Customers will not engage with a program they cannot understand.

## Accrue date vs issued date

Points in Omneo have two dates:

* **Issued at**: when the transaction was recorded
* **Accrue at**: when the points become available for redemption

Setting an accrue delay (e.g., 14 days after purchase) allows time to process returns before points vest.

## Points expiry

By default, points do not expire in Omneo, but expiry can be configured in the Point Definition. If you introduce expiry, communicate it clearly to members.

## Configuring in CX Manager

Go to **Settings → Point Definitions** to create and manage point types. Each definition specifies:

* Name and handle
* Point type (tier, purchase, action)
* Earn rate (for purchase points)
* Accrue date delay
* Expiry settings

## When to use points vs rewards

Use **Rewards** when you want instant gratification: the customer earns a dollar amount and can spend it on their next purchase.

Use **Points** when you want to:

* Create a more engaging "earn toward something" narrative
* Run a tier program using spend-based progression
* Award non-purchase behaviours in a unified currency
* Integrate with a third-party reward catalogue