> ## Documentation Index
> Fetch the complete documentation index at: https://docs.omneo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Benefits

> Designing and using Benefits in your Omneo incentive program.

Benefits are non-monetary entitlements, exclusive access, experiences, and conditional discounts issued to specific customers. Unlike Rewards (which are dollar amounts), Benefits are stand-alone offers attached to the customer's profile and redeemed individually.

## What a benefit can be

Benefits generally fall into three types:

**Product discount**: a percentage off a category or range (e.g., 15% off knitwear for the benefit period, 10% off for a member's first purchase).

**Free product**: specified products are discounted to \$0. Used for gift-with-purchase mechanics or complimentary items.

**General entitlement**: service-based access like free alterations, VIP lounge access, early sale entry, or priority booking.

## How benefits differ from rewards

|                   | Benefit                                            | Reward                     |
| ----------------- | -------------------------------------------------- | -------------------------- |
| Value type        | Non-monetary or conditional                        | Dollar amount              |
| Can be aggregated | No, redeemed individually                          | Yes, balances add up       |
| Expires           | Yes (configurable)                                 | Yes (configurable)         |
| Usage             | Set max redemptions (e.g., once, or up to 3 times) | Used until balance is zero |
| Purpose           | Access, status, experience                         | Financial return on spend  |

## When to issue benefits

Benefits work best when:

* They feel exclusive and personal (not available to all customers)
* They are tied to a meaningful behaviour (e.g., first purchase, tier achievement, milestone)
* The timing is right: issued close to when they are likely to be redeemed

Common benefit triggers:

* Tier achievement (unlock a tier-exclusive benefit)
* Milestone purchase (e.g., 5th shop)
* Birthday (personalised experience benefit)
* Seasonal campaigns (exclusive early access)

## Configuring in CX Manager

Go to **Settings → Benefit Definitions** to create benefit types. Key settings:

* Name and handle
* Description and redeem instructions (store and online)
* Period (how long the benefit is valid for in days)
* Max redemptions (per customer instance)
* Is extendable (whether the period can be extended)
* Images and terms for customer-facing display

Once a definition exists, benefits are issued to individual profiles either via reaction automation or manually by staff.